Emails,
Spam, and Scams…Oh My!
Is it me, or am I seeing an
uptick in spam emails since becoming an author? They are more insidious and
getting worse every day! I even canvassed some author friends, just to be sure,
and now feel safe in saying, “This trend is real!”
Authors are bombarded with a
ridiculous number of emails, and criminal spammers are everywhere!...sneaky
little devils that they are. They will do any manner of schemes to hook
us into taking the bait. They use spam as a tool to scam us out of money, hack
into our computers, spam us for books we didn’t write, trick us into thinking
our recent body of work is the best thing since sliced bread—which it probably
is, but that’s for another blog—or scam us into thinking the number one
bestselling author is actually interested in connecting with us.
Flattering for an instant, but beware!
Examples: “we would be honored to
feature your work in an upcoming spotlight with our book club…” or “I was
struck by the depth and breadth of your book, I see movie potential here… Please
contact me…” another, “as I was reading your book, I noticed opportunities
around positioning and genre signaling that may be limiting your reach, can we
send an outline to show how we can help?”
The most intriguing come from
agencies or well-known authors, such as NPR, which said, “We’d be very happy to
feature you on an upcoming podcast.” Further research showed that the person
who sent the email had retired from NPR a full year earlier! Or author, James
Patterson, who said, “Hi, I’d love to connect with you. I found your book
inspirational. What are you working on now?” Seriously, does he really want to
chat up an unknown author just for grins? On it goes—you get the picture.
And if this wasn’t bad enough…enter
Artificial Intelligence.
Spam emails are more
sophisticated these days, thanks to AI. The professional look is incredible! A
particular email stands out for me. The wording, graphics, logo, and sheer
breadth of information about my book were astonishing. I was impressed and (ahem!),
I responded. It wasn’t until they offered an astonishing amount of money for
the publishing rights that I laughed out loud. A simple Google search and a
review on the Writer
Beware blog site told me they were a scam agency. The lack of an
established website was a dead giveaway as well.
I mention Writer Beware*
because it kept me from becoming prey to these scammers’ underhanded deeds!
Their mission statement:
The
official blog of Writer Beware® shines a bright light into the dark
corners of the shadow-world of literary scams, schemes, and pitfalls. Also
providing advice for writers, industry news, and commentary.
This blog site, sponsored by the
Science Fiction and Fantasy Writers Association, offers an invaluable archive
of articles identifying the latest scams, including overseas scammers and AI
impersonations.
Some articles of interest: “Wolves in Authors’ Clothing: Beware Social Media Marketing
Scams,” written in 2024. Or “Return of the Nigerian Prince redux: Beware Book Club and
Book Review Scams,” written in 2025. And, “Not Simon & Schuster: Deconstructing an Impersonation
Scam,”
written in 2026.
Spam is a time stealer!
To be sought after is an ego
boost, granted, but it’s time-consuming and endlessly frustrating to filter
through the ‘spam.’ For some, it can also be a confidence-deflator. To be
targeted this way is to imply a desperation on our part—or theirs, depending—which
I find somewhat insulting.
The honest, unvarnished truth is
that, as creatives, we want to be recognized. We want the junk to go
away so that legitimate requests can come through. For most of us, we
want to know that our marketing efforts are paying off. We want to think that
the time we’ve invested in bringing a work of fiction/non-fiction to life is
resonating, and that someone out there has noticed.
We ask ourselves: Is this email really
a legitimate request to attend a book club event, to discuss our book(s), to
appear on a podcast, or to be spotlighted in a feature? Do we take the bait and
pay for better positioning of our book on Amazon or Goodreads, or to create
book trailers? We wonder, “But if I send all unsolicited emails directly to
my ‘spam folder,’ I might miss out on a legitimate opportunity. Right?”
Well, there is no right or wrong
answer, I’m afraid.
Once published, our names are out
there, and predators will see us as prey. Yes, there are legitimate
opportunities sent by unsolicited email for a well-deserved recognition or a
request to participate in an event/discussion. But far too many are bogus…which
is the sad truth of the matter.
I don’t know the answer; word to
the wise—be careful!
~DaMarie
*To read
more from Writer Beware, please click here: https://writerbeware.blog/about/
PhotoCourtesy of Miguel Ángel Padriñán Alba


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